Alix has written 9 articles
by Alix Coe
In November 2021, Google rebranded Google My Business (GMB) to Google Business Profile (GBP). Some of the tools referenced in this guide use the GMB name but are still relevant ...
by Alix Coe
Many local businesses have noticed huge fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm. Rolling out ...
by Alix Coe
Update: In December 2021, Google updated the local search algorithm to place more prominence than ever before on proximity as a ranking factor. Aptly nicknamed the Vicinity Update, this algorithm ...
by Alix Coe
Google has been testing a new layout for the Local Pack interface over the last few months, and has now announced that the change will be permanent. The Local Pack ...
by Alix Coe
The creation and management of local citations is foundational to a comprehensive local SEO strategy. If you’re a business owner who isn’t currently harnessing the power of citations, then you’ll ...
by Alix Coe
As a business owner, you’ll already know just how powerful a positive reputation is. Perception of your business will have a strong influence over whether a potential customer makes a ...
by Alix Coe
Update Nov 5, 2021: Search Engine Land has reported that “if … you are a local SEO that manages a number of businesses, you will still continue to use an ...
by Alix Coe
Over the last decade, it’s become increasingly important for local business owners to establish and grow their online presence. This is largely because building brand awareness online can quickly boost ...
by Alix Coe
This September, iPhone users around the world were treated to the arrival of iOS 15. This much-anticipated update delivered on a number of promises from Apple, such as: Security enhancements ...
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